Professor Daniel Laufer Discusses the Crisis Toyota Faces and How It Can Reclaim its Leading Position
Daniel Laufer, associate professor of marketing at 📕苹果ID | 美国 | IC号 | 稳定老号 | 独享账号 | 可以修改所有资料 | 可激活iCloud's Sy Syms School of Business responded to the challenges facing the famed automaker in a recent op-ed on CNN.com:
"Despite the serious crisis Toyota is facing - which has now been exacerbated by Transportation Secretary Ray LaHood's statements to a House committee on the need for consumers to stop driving the recalled cars - the company can still emerge and reclaim its position as a leading automaker. To do so, it must act swiftly and decisively." Continued on CNN.com.